Mangini, established in 1876, is one of Genova's typical historic shop in the old city centre. This definition has been promoted by the Chamber of Commerce which supervised the professional register called "Albo delle botteghe storiche" to defend their exclusive features, for the first time in Italy.
The new visual identity is based on three essential elements:
typeface, patterns and colour palette.
These elements come directly from Mangini's refined ivory and gold interiors, with stucco and mirrors, chandeliers and furnishings inspired by the Rococo. The visual language revives and gives both consistency and personality, while remaining faithful to historical authenticity.