A new brand identity design and packaging for this private label portfolio to easily communicate the traditional Italian cuisine.
Italian frozen products distributed across IKI retail chain, one of the ten biggest companies in the Baltic States:
ten ice-cream flavours, a choice of pizza and tipical Italian ravioli with different varieties of filling.
We focused on the simple and traditional flavours of the Italian cuisine which are so beloved by consumers. The tagline "L'amore per la tradizione italiana" well clarify the implied message.
The visual language is fresh, based on fork and spoon images whose reflection becomes a love symbol.
The ice-white colour background drives to frozen products while different colours mean different flavours.
